Fleur Pellerin

Founder and Chairwoman

Korelya Capital

June 9, 5.15pm - 6pm
Plenary Panel - Healthy Placemaking
Fleur Pellerin was born in 1973 in Seoul. In 1974, a French family adopted her and she spent her childhood in the Paris region. Having graduated from ESSEC (Higher School of Economics and Business Sciences), the Paris Institute of Political Studies and lastly ENA (National School of Administration), she joined the French Court of Auditors in 2000. On 16 May 2012, Fleur was appointed to Prime Minister Jean-Marc Ayrault’s government as Minister of SMEs, Innovation and the Digital Economy. During this time, in addition to launching the French Tech movement and taking steps benefiting entrepreneurs, she strove to make digital a key focus for the government and the country through various measures such as including the school digital code in the school curriculum, converting government agencies to digital, the «France ultra high speed broadband» program to roll out fibre optics and bridge the digital divide in remote regions etc. On 9 April 2014, she became Secretary of State for foreign trade, promoting tourism and French people abroad, in the government led by Prime Minister Manuel Valls. On 26 August 2014 she was appointed Minister of Culture and Communication, where she focused her cultural work on entrepreneurship and digital, including global and European copyright and intellectual property safeguards. In March 2015, for example, she launched an internet anti-piracy program to starve illegal streaming websites of advertising income by having advertising firms, authors and artists representatives and online payment firms sign a charter. She strives to enhance France’s attraction in the film, TV and radio market by increasing tax credits for French and foreign features and animated films, and for the music industry. She has raised video games tax credits in a very competitive international market so as to attract talent and funding, with a view to safeguarding France’s status as a video games pioneer. Lastly, she was the driving force behind the Laffont/Tirole Research Chair at the Toulouse School of Economics in order to study how economic models evolve in a digital world tackling issues including fair income for authors/artists, copyright compliance and new broadcasting models for cultural goods. As such, for the first time ever academic economic research contributed to culture. Fleur resigned as government minister on 11 February 2016. By decree dated 25 July 2016, President François Hollande accepted her resignation as a civil servant and she went on to found Korelya Capital. Fleur speaks English, German, Japanese (intermediate level) and is learning Korean.